By Philip C.
Video advertising is a powerful tool. Even in Facebook statistics, the more effective posts are the video posts. It is also another reason why YouTube is so popular. Everyone is looking to either
This is where Mosaicoon comes in. Styling themselves to be a ‘matchmaking’ platform for video producers and digital marketers, Mosaicoon aims to remove two hassles there were always part of this industry.
This is one of their latest videos: Vietnam 2
Firstly, to create a video campaign without the long and costly production process, and secondly, to let video producers create video content without a single brief from their clients. The process is simple. If you are a digital marketer, simply load up Mosaicoon on your phone, and look for the type of video advertisement you want. Pay for it and the video will be customised for your brand. If you are a content creator, simply give Mosaicoon your name, portfolio and your email address and wait for them to get back to you. Once approved, you can start to create content, and if people buy your videos, you earn a cut of the profits! If you are interested to know more, take a look at the press release below! For more tech news, great content and giveaways, don’t forget to subscribe to our newsletter and like and follow our Facebook Page!
Singapore, 27 March 2017 – Digital content marketing and video content are undisputedly leading the race for eyeballs in both advertising and content marketing arenas around the globe. In the US, over 10 billion was spent on digital video advertising alone in 2016, while video advertising in Asia Pacific is expected to grow from 13 billion in 2016 to 35 billion by 2021. Yet the frequently high production costs and process prove a stumbling block to brands aiming to tell their stories through consistently engaging, high-quality video content.
Enter Mosaicoon. A true disruptor in the tech and content industries simultaneously, Mosaicoon offers brands and media companies a quick, simple and cost-effective platform to accelerate their video content strategy and maximize performance. Now available in Asia Pacific, Mosaicoon is poised to revolutionize the region’s content marketing and advertising industries by simultaneously giving brands direct access to unlimited creativity with guaranteed performances for an accelerated video marketing strategy, and creators a global marketplace to monetize their talent. Europe’s most innovative startup in 2016 created by founder Ugo Parodi Giusino in 2010, Mosaicoon’s proprietary platform turns the traditional video production process on its head, drawing upon a worldwide network of high-calibre video creators to produce professional ready-to-use videos and video formats. Clients can browse, select and customize these pre-made professional videos for specific brand or marketing campaigns without going through the arduous production process. At the same time, creators are given the liberty to exercise their creativity without the constraints of a brief. The result? A video campaign with exceptionally high quality levels and audience engagement at its centre. Positioned as a “Human Creativity Engine”, Mosaicoon harnesses technology to put human creativity at the heart of video advertising. Yet, there is much more to Mosaicoon than simply being a video-content provider. Through the platform’s proprietary algorithm “Sonar”, Mosaicoon helps clients to conceptualize and plan their video strategy by identifying themes that will effectively capture and engage their intended audience. In addition, Mosaicoon’s revolutionary and proprietary pricing model “CPVplus” allows brands to pay for their content per effective views rather than a fixed price. Applied in tandem, the Mosaicoon end-to-end concept of planning, building and rolling out video campaigns renders the process a time-and-cost efficient, creative and highly effective one. Mosaicoon was recently named Facebook Marketing Partner on Video Content Marketing. As one among 18 global marketing partners, the partnership serves as a mark of Mosaicoon’s ability to effectively leverage Facebook’s platforms to reach target audiences on the social media platform. Current and previous clients include industry giants such as Procter & Gamble, Unilever, Alitalia, Microsoft, Jaguar-Land Rover, Warner Bros and Samsung, to name but a few. Since the company’s soft launch in Asia in July 2016, Mosaicoon has made strategic inroads with the region’s highly-regarded brands like Korea’s Woongjin, Microsoft and Sentosa Resorts World in Singapore and Uber India, and is all set to enable video marketing across the region. Krishna Krovi, Managing Director of Mosaicoon, Asia Pacific comments, “Brands have a great potential to engage customers through video in Asia with over 8 billion videos shared daily, but content has to be authentic, relatable and entertaining to be truly effective. Mosaicoon allows brands to empower their communication potential and effortlessly accelerate their video marketing with guaranteed performances.” Get a sneak preview of the future of video advertising powered by Mosaicoon at www.mosaicoon.com. Recommended articles for you: |